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Families receive the same bulk newsletter regardless of which programme they enquired about. WonderMaple Strategy builds personalised communication sequences for schools and institutions so every family receives the right message at the right stage.
Trusted by 50+ schools, colleges and EdTech across Canada, the US, Asia and the UK
Sending more emails doesn't improve enrolment. Sending the right emails to the right families at the right time does.
A family interested in your IB programme and one interested in your EAL have different questions and timelines. Sending them the same bulk email means neither feels understood, and both may disengage.
Most schools send one email acknowledgement after an initial enquiry and then wait for the family to re-engage. Without a structured nurture sequence. Warm leads go cold within days.
Communication sent at the wrong time in the admissions cycle is ignored. Families who booked a tour months ago should not be receiving the same open day invitation as a new enquiry.
We build personalised, automated communication systems set up, and your team can edit sequences, update content and add campaigns independently.
We segment your contact list by programme interest, enquiry stage, location and family type, so every message is relevant to the person receiving it.
Multi-step automated sequences follow up every new enquiry with programme-specific content, keeping your school top of mind throughout the family's research and decision period.
Invitation sequences, reminder workflows and post-event follow-ups that move families from awareness to a booked seat, without manual effort from your admissions team.
Structured win-back sequences for enquiries that have gone quiet timed around intake deadlines & open days, to reactivate families before they choose a competitor.
We set up your sequences with full documentation so your team can update copy, adjust timing and add new campaigns without needing an agency every time.
Monthly open rate, click-through & conversion reports tied to your admissions funnel so you know exactly which sequences are driving tours and applications.
Five stages from audit to a fully automated, personalised communication system your team can run independently.
We review your current emails, open rates, click-through rates and post-enquiry follow-up process to identify where communication is losing warm leads and where the biggest improvements are possible.
We map your audience by programme interest, enquiry stage, location and school type so every communication sequence starts from a relevant segment rather than your full contact list.
We configure your chosen platform, such as HubSpot for complex workflows and CRM integration, or Mailchimp for straightforward automation. We build the list structure, tagging system and automation rules.
We write and build every email in your sequences, from enquiry nurture, open day invitations, re-engagement campaigns and post-visit follow-ups, in your school's tone of voice and optimised for open rates and click-throughs.
We launch and monitor performance for the first 30 days, then hand the system to your team with full training so you can add new sequences, update content and manage campaigns independently going forward.
Personalised communication strategy for every type of school and education provider.
Book a free 30-minute call. We'll show you how we personalise communication sequences for schools and institutions, so every family receives the right message at the right stage.
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