Last updated: July 9, 2026 · Governing jurisdiction: Ontario, Canada · WonderMaple Inc., operating as WonderMaple Strategy
WonderMaple Inc., operating as WonderMaple Strategy ("WonderMaple", "we", "us", "our"), is an education marketing consulting firm incorporated federally in Canada and operating from Ontario. This Privacy Policy describes how we collect, use, disclose and protect personal information when you visit www.wondermaple.com (the "Website"), contact us, or engage our consulting services, in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario privacy legislation.
We collect information you provide directly, such as your name, email address, phone number, institution or company name and role, when you submit an enquiry form, subscribe to our newsletter, request an audit or brochure, or engage our services. We also automatically collect limited technical information when you browse the Website — such as IP address, browser and device type, pages visited and referring URLs — through cookies and analytics tools. If you interact with our AI chatbot or contact us on WhatsApp, we collect the contact details and message content you choose to share. We do not collect sensitive personal information and we do not buy personal information from third parties.
We use personal information to respond to enquiries and provide the services you request, prepare proposals and deliver consulting engagements, improve our Website and services, understand how visitors use the Website, and only with your consent, send you marketing communications such as newsletters, resources and offers. We do not sell or rent personal information to anyone.
Under PIPEDA, we collect, use and disclose personal information only with your knowledge and consent, except where the law permits or requires otherwise. Consent may be express (for example, subscribing to our newsletter) or implied (for example, providing your email address when making an enquiry). You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us using the details at the end of this policy.
The Website uses cookies and similar technologies for essential site functions and analytics, including Google Analytics and Google Tag Manager, which help us understand how the Website is used through aggregated data. You can control or delete cookies through your browser settings at any time; disabling cookies may affect some Website features. We do not currently respond to browser "Do Not Track" signals, as no uniform standard has been adopted.
Our Website offers an AI chatbot and a WhatsApp contact button so you can reach us quickly. Conversations through these tools are processed by third-party providers under their own security and privacy terms, and may be stored on servers outside Canada. Please avoid sharing sensitive or confidential information through chat; for confidential matters, contact us by email.
We share personal information only with trusted service providers who help us operate, such as website hosting, analytics, email, CRM and chatbot providers - under terms that restrict their use of your information to the services they perform for us. Some providers store data on servers located outside Canada (for example, in the United States); while information is in another jurisdiction, it may be accessible to that jurisdiction's authorities under local law. We may also disclose information where required by law, or in connection with a business transaction such as a merger or acquisition. We never sell personal information.
We keep personal information only as long as necessary for the purposes described in this policy or as required by law (for example, tax and accounting requirements), after which it is securely deleted or anonymised. We protect personal information with reasonable technical and organisational safeguards, including access controls and encrypted connections. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
You have the right to access the personal information we hold about you, challenge its accuracy and request corrections, ask how it has been used and to whom it has been disclosed, and withdraw your consent. To exercise these rights, contact us using the details below; we will respond within thirty (30) days as required by PIPEDA. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada (www.priv.gc.ca). If you are located in the European Economic Area or the United Kingdom, you may have additional rights under the GDPR or UK GDPR, which we will honour where they apply.
Our Website and services are directed to education professionals and institutions, not to children. We do not knowingly collect personal information from anyone under 18 years of age. If you believe a minor has provided us with personal information, please contact us and we will delete it promptly.
The Website contains links to third-party websites and resources. We are not responsible for the privacy practices or content of those sites, and we encourage you to review their privacy policies before providing any personal information.
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the current version, and material changes will be posted on this page. Questions, access requests or complaints may be directed to our Privacy Officer: WonderMaple Inc. at wondermaple@themaplecouple.com. This policy is provided for transparency and does not constitute legal advice.
.webp)