Meet the founder behind WonderMaple

Jenkin Tse

WonderMaple Strategy is founded to provide full stack support for schools and institutions to recruit better with next-gen strategy, continuous digital growth & AI-enabled systems. But what makes us the right company to help you achieve your goals?

Most education marketing consultants understand the theory of student recruitment. But Jenkin has lived it.

Since 2020, he has personally guided over 2,500 domestic and international families through school application journeys, as an operator on the ground, building recruitment pipelines, closing enrolments and earning recognition as a top recruiter for leading public institutions across North America.

That hands-on experience is the foundation everything at WonderMaple Strategy is built on. Jenkin holds a Bachelor's Degree in Finance and Management at the Hong Kong University of Science and Technology, and has spent the better part of his career at the intersection of education, digital growth, and emerging technology. His team's work spans the full recruitment spectrum, from competitive positioning and SEO strategy to CRM workflow design, admissions funnel optimisation and AI-enabled lead generation.

With over 400 top-performing Google keyword placements to his name and a digital presence reaching over 1 million people monthly, Jenkin's team brings measurable, data-backed outcomes to every engagement. Beyond strategy and execution, Jenkin is a recognized builder in the EdTech space. He is the creator behind EduviXor and JuniorCEO — two AI tool and interactive design platforms celebrated for reshaping how students and families navigate education decisions.

In 2023, he authored "A Practical Guide to Studying and Immigration in Canada", a publication featured in local press and read by prospective international students and parents. His thought leadership has helped position WonderMaple not just as a service provider, but as a credible voice in the evolving conversation around education recruitment and AI transition.

Jenkin is also deeply committed to developing the next generation of entrepreneurs and newcomers to Canada. He has served as a mentor with Futurpreneur Canada, supporting early-stage founders building businesses with purpose, and with Toronto Region Immigrant Employment Council, helping internationally trained professionals navigate their careers in a new country. These experiences have sharpened his ability to understand diverse audiences, cross-cultural communication and the confidence it takes to make high-stakes decisions.

What distinguishes Jenkin and his team at WonderMaple Strategy is the rare combination of operator credibility, digital expertise, and practical AI fluency within a single, education-exclusive practice. Except having the experience in working with multiple schools on recruitment strategies, he is a specialist who has recruited students himself, built the digital tools that generate leads and written the thought leadership that earns trust . When you work with WonderMaple, you are working directly with someone who understands your enrolment challenges from the inside.

Jenkin is always glad to connect with school leaders, admissions directors and education entrepreneurs who are thinking seriously about the future of their institution. Whether you have a specific recruitment challenge or simply want to exchange ideas on where education is heading, he welcomes the conversation. Connect with Jenkin on LinkedIn and let's talk about what smarter recruitment could look like for your school.

(Left to Right):
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‍Jenkin Tse – Director of WonderMaple Inc.
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Craig Stephenson – President and CEO of Centennial College, one of Canada’s top public institutions.