We showcase a selection of recent projects we are working with our clients. As many of our engagements operate on an ongoing monthly retainer basis and to protect the privacy of the institutions we work with, specific school names have not been disclosed.
Instead, we share the strategic context and the approach we took to help each client strengthen their recruitment performance.
1. Project Kyle - IB K-12 School, Ontario, Canada
Our client consistently achieved strong Diploma Programme scores, yet student recruitment remained a persistent challenge ....
2. Project Boston - Private Nutrition School, Washington, USA
Product information, Lorem Ipsum. Fuga atque qui. Ullam facere quibusdam. Dolorem ut id. Eum ullam laborum et. Aliquam voluptate ut.
Product title
Product information, Lorem Ipsum. Fuga atque qui. Ullam facere quibusdam. Dolorem ut id. Eum ullam laborum et. Aliquam voluptate ut.
Product title
Aut aliquam et at quod. Fuga atque qui. Ullam facere quibusdam. Dolorem ut id. Eum ullam laborum et. Aliquam voluptate ut.
Product title
Product information, Lorem Ipsum. Fuga atque qui. Ullam facere quibusdam. Dolorem ut id. Eum ullam laborum et. Aliquam voluptate ut.
Product title
Product information, Lorem Ipsum. Fuga atque qui. Ullam facere quibusdam. Dolorem ut id. Eum ullam laborum et. Aliquam voluptate ut.
1. Project Kyle - IB K-12 School,Washington, US
This well-regarded IB World School consistently achieved strong Diploma Programme scores, yet student recruitment remained a persistent challenge...
2. Project Boston - Higher Ed, Private Nutrition School, Ontario, Canada
Due to retirement of previous owner, the school operates with an incomplete website and lack of proper admissions process...
3. Project Issac - Virtual High School, Canada
This client is facing an extremely competitive online-school ecosystem and is currently lighter on proof, weak on segmentation, less mature in lead capture and content depth.
Due to retirement of previous owner, the school operates with an incomplete website and lack of proper admissions process
Our audit revealed 3 critical gaps: brand confusion, a non-functional placeholder website and zero lead capture for admissions infrastructure. We would need to develop a quick win, a mid term strategy and a long game, and align the tight timeline with the institution to meet the admission start date of the new semester.
We launched a minimum viable college website, restructured the FAQ and clarified brand architecture across all existing social media channels, immediately improving credibility and organic discoverability. The number of enroled student increased 24% in the next semester.
Website was rebuilt and was designed with SEO aligned with competitors positioning. Rebuilt admissions funnel & a contact-to-enrolment workflow, backed by a foundational content plan. The plan would cover various social media platforms for months to build trust with prospective students.
We rebuilt a modern CRM system, with tracking from first touch to enrolment, targeted paid campaigns when organic channels are producing and a referral engine anchored by alumni advocacy. Built a strong Google Review campaign with alumni to improve the rating by 17%. The project is ongoing until all objectives are met.
Our client, a virtual high school in Canada, has the core ingredients of a credible online private school. The website clearly signals province based online learning and both synchronous and asynchronous study modes. The school also projects care, staff support and flexibility reasonably well.
Our full communications audit revealed the bigger issue is competitive packaging. Compared with stronger online-school competitors, our client was lighter on proof, weaker on segmentation, and less mature in lead capture, CRM signaling and content depth. The market is extremely competitive, but there is still areal opening for the school to stand out by becoming more human, more guided, and more credible for international and alternative-pathway families.
We installed quick wins that we have applied for other virtual high schools, including the installation of AI chatbot and forms for lead capture, aligning hero messages on all social media accounts, optimizing SEO & Google Business Profile, and creating a booking system for parents to have easy access to admission team. Within 90 days of implementation, email leads have increased 114%.
We built a library of student success stories across social media and website to establish lasting community trust. Our team also launched a structured referral system that turns satisfied parents into advocates, supporting expansion by adding features (in various foreign languages) that were installed by close competitors. Admission from international students from various regions has increased 32% over 6 months.
WonderMaple offers a free, no-commitment recruitment audit to help you see exactly where your school is losing inquiries and what to fix first.
Make your business unforgettable in every interaction.
