Terms & Conditions

Last updated: July 9, 2026 · Governing jurisdiction: Ontario, Canada · WonderMaple Inc., operating as WonderMaple Strategy

1. Acceptance of These Terms

These Terms & Conditions ("Terms") govern your use of www.wondermaple.com (the "Website") and the engagement of consulting services provided by WonderMaple Inc., a corporation incorporated federally under the Canada Business Corporations Act and operating from Ontario, Canada, under the brand name WonderMaple Strategy ("WonderMaple", "we", "us", "our"). By accessing the Website, submitting an enquiry, or engaging our services, you agree to be bound by these Terms. If you do not agree, please do not use the Website or our services.

2. Our Services

WonderMaple provides education marketing consulting services, including marketing strategy and competitive positioning, school SEO and AI-search (AEO) visibility, website design and optimisation, content marketing, AI chatbots and communication systems, student recruitment strategy and alumni engagement (collectively, the "Services"). The Website is provided for information and enquiry purposes only, and we do not sell products, process payments or accept orders through the Website. We may update, add or discontinue Services at any time.

3. Proposals, Fees and Payment

All consulting engagements are governed by a separate written proposal, agreement or statement of work (an "Engagement Agreement") describing the scope, deliverables, timeline and fees. If there is any conflict between these Terms and an Engagement Agreement, the Engagement Agreement prevails. Unless otherwise agreed in writing, fees are quoted in Canadian dollars, invoiced directly, exclusive of applicable taxes, and payable within the period stated on the invoice. We may suspend work on overdue accounts and charge interest on late payments at 1.5% per month (18% per annum).

4. Client Responsibilities

You agree to provide timely access to the information, personnel, approvals and account access (for example, website, analytics and advertising accounts) reasonably required to deliver the Services, and to ensure that any materials you provide are accurate and do not infringe the rights of any third party. Delays in providing access, materials or approvals may affect timelines and outcomes, and we are not responsible for delays caused by the client or by third parties.

5. No Guarantee of Results

Marketing, SEO, AEO and advertising outcomes depend on many factors outside our control, including search engine and AI platform algorithms, competition, budgets, seasonality and market conditions. While we apply professional skill and industry best practices, we do not guarantee specific rankings, traffic, lead volumes, enrolment numbers or revenue outcomes, and results achieved for other clients do not guarantee similar results for you.

6. Intellectual Property

All content on this Website, and all methodologies, frameworks, templates and tools used by WonderMaple in delivering the Services, are the intellectual property of WonderMaple Inc. or its licensors. Upon full payment, deliverables created specifically for you under an Engagement Agreement are licensed or assigned to you as set out in that agreement; materials you provide to us remain your property. Unless you instruct us otherwise in writing, we may identify you as a client and describe the general nature of our work in our portfolio and marketing materials.

7. Confidentiality and Privacy

Each party will keep the other's non-public business information confidential and use it only as needed to perform the Services. Our collection and use of personal information complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. We do not sell personal information. Please review our Privacy Policy for full details on how we collect, use and protect personal information.

8. Third-Party Platforms and AI Tools

The Services rely on third-party platforms and tools, such as Google, Meta, analytics providers, CRMs and AI systems. We are not responsible for the acts, omissions, outages, policy changes or algorithm updates of these third parties, or for the effect such changes may have on results. Where we use AI-assisted tools in our work, outputs are reviewed by our consultants before delivery, and we remain responsible for the quality of our final deliverables.

9. Website Use

Content on this Website is provided for general information only and does not constitute professional, legal or financial advice. You may not copy, scrape, republish or commercially exploit Website content without our prior written consent, and you agree not to misuse the Website, interfere with its operation or attempt unauthorised access. Links to third-party websites are provided for convenience only; we are not responsible for their content or practices.

10. Disclaimers and Limitation of Liability

The Website and Services are provided "as is" and "as available". To the fullest extent permitted by the laws of Ontario, WonderMaple disclaims all warranties, express or implied, and our total aggregate liability for any claim arising out of or relating to the Services, the Website or these Terms is limited to the fees you paid to us in the three (3) months preceding the event giving rise to the claim. We are not liable for indirect, incidental, special, consequential or punitive damages, including lost profits, lost data or business interruption, even if advised of the possibility of such damages.

11. Indemnification, Non-Solicitation and Termination

You agree to indemnify and hold harmless WonderMaple against claims arising from materials or instructions you provide to us, or from your breach of these Terms. During an engagement and for twelve (12) months afterwards, neither party will solicit for employment the other party's employees or contractors involved in the engagement without written consent. Either party may terminate an engagement as set out in the applicable Engagement Agreement; fees for work performed up to the effective date of termination remain payable.

12. Governing Law and Dispute Resolution

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict-of-law principles. The parties will first attempt to resolve any dispute through good-faith discussion within thirty (30) days of written notice; failing resolution, disputes will be brought exclusively in the courts of the Province of Ontario.

13. Changes to These Terms and Contact

We may update these Terms from time to time. The "Last updated" date at the top of this page reflects the current version, and continued use of the Website or Services after changes take effect constitutes acceptance of the updated Terms. Questions about these Terms may be directed to WonderMaple Inc. at wondermaple@themaplecouple.com. These Terms do not constitute legal advice; we recommend obtaining independent legal counsel for specific legal concerns.